Website relaunch brief

Kestrel Foods website relaunch · brief

• Goal: launch the new identity online before the spring campaign.
• Scope: four templates (home, services, case studies, contact), CMS hand-over.
• Voice: clear, warm, specific; sentence-case headlines.
• Timeline: sprint two of three, six weeks; review call at the end of each sprint.
• Owner: Theo Tanaka; client contact Idris Fielding.

We quoted $18,500, invoiced in three milestones: 40% at kick-off, 40% at website hand-over and 20% at launch (p. 3).

Subject: Next steps on the rebrand

Hi Idris Fielding,

Thanks for the time on the 9th. As agreed, we keep the coral accent and move the launch to spring. I have attached the updated timeline; the investment stays at $18,500 in three milestones.

Shall we book the kick-off for the week of the 20th?

Best,
Theo Tanaka